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Juicy Juice Fruitifuls Juice

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By: Sean Moloughney

Editor, Nutraceuticals World

Nestle Juicy Juice, Glendale, CA, has introduced Juicy Juice Fruitifuls, an all-natural juice beverage that has 35% less sugar than regular juice, with all the benefits that fruit juice has to offer, including a full serving (1/2 cup) of fruit in every juice box. With no sugar or artificial ingredients added, Juicy Juice Fruitifuls comes in 4 new flavors: Apple Quench, Punch Splash, Berry Cherry Burst and Orange Strawbana Blast. Juicy Juice provides this offering as a result of consumer insight, which show parents are increasingly focused on reducing their kids’ sugar intake. Two-thirds of moms are seeking out lower sugar drinks, and 58% of them are diluting beverages at home. 

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